Wednesday, September 29, 2010

25 word pitch

narrative ideas

I started with the opening scene of the video, and I wanted an introduction to the video which is featured in some music videos such as when you were young by the killers etc. My introduction will consist of my protagnist being forced to watch images on a tv in a bedroom while tied to a chair or bed. in the room their would be 2 typical bad guys who are overseeing this taking place. i picture them to be representative of agent smith from the matrix. there would also be a woman in a red dress in the bedroom who would also be featured later on in the video. This woman and her later role is an intertextual reference to the matrix in general. at this stage in the video she would be less glamarous and possible be smoking when seen in the shot. one of the agents would be in some way making the protagnist's eye stay open, which would then swap to a tv showing several conspiracy related pictures and some random photos, and the word "forget". the final shot of this introduction scene would be the agents exchanging glances and then cutting to black.
the black would lead into the following scene of the protagnist layed in a bath. the music would start with the opening to this scene, and the main character would sit up gasping and possibly shaking. he will be full dressed, possible in work clothes and will be very confused and "panicy" when he wakes. he will get out of the bath, exit the house and begin walking to an unknown destination, seeing several things related to the images he was shown in the start of the video in the bedroom scene. from this point i began to consider the ending or the climax of the song. i made several plans, such as he sees one of the agents from the opening scene who winks at him and points toward his jacket pocket. at this point the protagnist looks in his jacket to find a weapon, probably a knife, at which point he sees a man who was in the video at the start, and starts uncontrollably running toward him with a killers intentions. when he catches the man, he pounces on him and kills him, and the dead mans wrist bears a tattoo of the illuminati logo on his wrist. the protagnist would then attempt to escape from the situation, when he is confronted by a police officer who stops him. the police officer place his in handcuffs and he also has the tattoo. At that moment, the officer who winked at him comes from round a corner, discreetley showing the officer that he also has the tatto

Sunday, September 26, 2010

video analysis of the pretender

The pretender by the foo fighters is a very popular song about political unrest and people parties and governments making promises they couldn't keep, however the band stated they would like for people to have their own interpretation of the song. i think this song can relate to our own video in the idea of a conspiracy because it is about governments making fake promises to please people, and our video will include goverments doing things behind there peoples backs. other interpretations of the song could also fit with the theme of our video such as the fact the song is about someone or something pretending to be something it's not in general, and the so called Illuminati do not display their true nature to the public, or so the story goes. the video also fits in with this theme as i will show and annotate, and the video to me also shows some sort of organisation or government body trying to silence the band from their singing of the truth, which to me represents our protagonist in that his memory was removed so that he could not tell the truth of what happened, i.e. he was "silenced".

i have chosen this shot mainly for the lyrics rather than the videos reflection of their meaning. the lyrics in the section to me are all about the way in which the band or protagonist they represent has been "silenced" and put out of the way so that he cannot cause trouble or get in the way of the plans. the music is slow and sad and reflects this idea. in the beginning of the video we can see the lights switching on to reveal the band walking toward the set. Andrew Goodwin theory tells us this is illustrating what the song is telling us, and shows us that the band, which we now know represents our protagonist, are "shining a light on" the truth and illuminating total darkness. the Pitch black in the begginning shows us that the public or the viewers that the protagonist would be preaching to know absolutely nothing of the truth. We also see Dave then wrapping a bandage around his hand, which could suggest that he has been injured by the Government body that is opposing our protagonist, or it could suggest that he needs support in sending his message e.g. no one believes the protagonist because he is alone in his beliefs and lacks evidence.


This clip shows the entrance of the first police officer, or riot controller. Even though our video wont be showing the enemy directly, it will be hinting about it. the band and the officer are opposite each other showing they are both on different sides from one another, and the officer is in a black uniform, which tells us two things: it relates the person to the government, the enemy of this particular song, and the colour Also connotes that this enemy government body is black and this could suggest they are twisted or not what they seem - similar to the point about the pitch black at the start of the video, it suggests that the public know nothing of the true government at all. The video once again illustrates the lyrics: " what if i say your not like the others, what if i say your not just another one". even though this suggests that Dave is comparing him to someone else, a different part of the government or a different countries government, the point remains the same in that he is saying that the government body isn't what it seems, and the video illustrates this by introducing the opposing character, who in one shot is shown lowering his visor on his helmet. This along with his shield and uniform shows he is here to stop the commotion and stop the protagonist from spreading the truth. the lyrics also at one point say "what if i say i will never surrender"? this confirms the illustration that the protagonist is engaging the enemy in war or battle and wont stop until his message is heard by the people. Our music video will probably be less aggressive and the protagonist wont be trying to spread his truth, but it will be more about the aftermath of this story. lets say that the government body in this video succeed in silencing the protagonist, our video would be the following on of this when the protagonist goes back to normal life having been "silenced".

this clip is important because it shows the arrival of the other officers. in the last paragraph i spoke about the arrival of the first officer and how the lyrics said "what if i say your not like the others". the arrival of the others could suggest that the truthful and good governments our protagonist was comparing the original officer too have shown their true colours, and they are on the side of the original officer. before the band were outnumbering the officer, and now the band are highly outnumbered massively by the officers, which works very well in connexion to our video as some Illuminati believers insist that they actually control the world and the governments are just their puppets. The lyrics are the same as those in the last chorus, amplifying the message that they are not what they seem. The lyrics seem to now be grouping them all together, which could suggest for our video that the Illuminati are all together, and they all wear the same uniform which further pushes this idea. The lyrics previously stated that the protagonist would never surrender, and he stays true to this despite being massively outnumbered, and continues to sing. this clip in comparison with the lyrics only shows amplification and illustration, unlike the muse video which i annotated, which shown a lot of disjuncture. this gives us a wide spectrum for our video as videos of this genre show a lot of variation.


the lyrics in this clip are key to the videos meaning: Dave begins to sing "Who are you"? over and over, which is amplification. this shows a very key point to our music video, as our protagonist will be unsure of what is going on, and as we can see here the band has charged into it's enemy, finding themselves massively outnumbered and questioning who the enemy actually is. Not knowing who the enemy truly is is something i would like to put into our video, and is a massive part of the structure of the genre of conspiracy. the mystery plays a very big part to keeping the novelty and excitement of the video. when these lyrics are sung the officers all begin lowering their helmets, not giving our protagonist an answer and showing they are about to charge, which metaphorically could mean silencing them. even when the officers are beginning to prepare for the attack, the band holds their ground, showing no signs of being intimidated or prepared to surrender, which will inevitable lead to their defeat as their enemy is so powerful.

this is the final shot of the video, and shows the officers running in slow motion as the song slows down, almost like the band is preparing to fall to their enemy. When this slow part of the song ends, the big red object behind them explodes and sends red liquid shooting at the soldiers, connoting the blood that would be spilled in battle. This leads to the officers becoming blind and unable to stop the protagonist from spreading their message as the band continues to sing the same lyrics, once again showing amplification. the video illustrates the music, as the fast paced music explodes so does the big red object behind them. From my interpretation this would be representative of the public finally becoming aware of the truth of the "Illuminati" conspiracy at the last possible moment before our protagonist is silenced.
From analysing this video i have seen that we have a wide range of possibilities for our own video as far as Andrew Goodwin theory goes. this video is full of amplification, illustration and symbolism whereas plug in baby was full of disjuncture. this video has also shown me the way in which camera shots can help to keep the video in time with the song at fast paced times.

Wednesday, September 22, 2010

Music theory

Andrew Goodwin
Andrew Goodwin identified a number of key features which distinguish the music video as a form, before you understand his theory you need to understand some key terminology. If you click on the key terms you will be taken to videos which best illustrate these terms

Illustrate: Images used to represent the meanings of the lyrics and genre (this is the most common feature of a music video) this is very often literal.

Disjuncture: When the meaning of the song is completely ignored

Amplify: Meanings and effects are manipulated and constantly shown throughout the video and shown to the audience (basically repetition).

- There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contrasting the lyrics.

- There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contrasting the music.

- Genres are complex and diverse in terms of music video style and iconography

- Record companies will demand a lot of close-ups of the main artist or vocalist

- Voyeurism is present in many music videos, especially in the treatment of females, but also in terms of systems of looking. Some examples are screens within screens, cameras, mirrors, etc.

- there are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans

Analysis of plug in baby music video

Plug in baby by muse is very Representative of the alternative genre i am studying. the video has a very haunting and meaningful feel to it, which is a similar effect that i would like to capture in the video.



This shot shows strange effects, almost like a visual effect on a stereo or equalizer. this distorted effect creates a disturbed feeling and instantly opens the disturbed nature of the song up to the audience. at this point in the song, there is a strange distorted noise building in the backgorund at the same time as the picture distorting making the music seem powerful and capable.

this shot shows the band jumping around and playing a quite high end looking home, which seems mainly to be in disjuncture with the song, not illustrating it. however the song and the video are related in the way that they are both sensless and seem to be representative of nothing. when asked, Matt Belamy the lead singer and writer said that he could not actually remember what he had wrote the song about, but rather that it had been a mixture of random thoughts in his head put alongside the chords and riffs he had written in the past. this shows that the video follows the tune and the music rather than the lyrics or singing, and is therefore not entirley in disjuncture with the song.




this shot shows after the band singing and playing a woman sat in a suggestive pose, which again seems to be in disjunture with the song. the shot emplys the male gaze theory, showing off the pose in 3 different shots, one of which shows her legs in an open position. this again supports the idea of the male gaze. Her clothing is also exposing a lot of skin e.g. her legs in the fish net tights. She also relates in a shot to chocolate box theory, pulling a suggestive face, looking directly into the camera, eyes slightly closed etc. this does not seem to fit with lyrics like the other shots, and the shot of the woman.

this shot shows female limbs without exposing the rest of the shot giving a weird, eerie and distorted tint to the video. the music has become calmer at this stage of the song and less powerful. the meaning of the limbs is unclear in my opinion but suggests something being hidden, or only part of something being scene. this fits very well with our conspiracy theme music video. Also, the lyrics at this stage of the song represent this idea: "i've exposed your lies baby, the underneath is no big suprise". this to me fits very well with our idea for the video, as it suggests people already suspect something is happening but their veiw has been obscured and as a result there are many different variations of the conspiricy. this is also what will be seen in our video e.g. some people actually believe the illuminati are lizard men.

The important part of this shot is after the build up in the chorus, when the woman bends down and puts the headphones on. When she puts the headphones on, showing us that she is listening to the music, her body seems to become distorted, which once again gives us a surreal and disturbing effect on the video and the song. the strange distortion of the body is very similar to that in the picture distorting at the start of the video. this could mean that the music has the power to change people, and could be symbolic of being able to change peoples feeling and opinions by listening to it. this also has a similar feel to my video because of my conspiracy theory video, which will also show the ability of conspiricy to manipulate people.

Mood board

my mood board for our music video consists of images of bands from the alternative music genre as well as fashions and lifestyle choices.The images also portray how i am going to represent my band members, Aswell as my moodboard containg images of other bands from the genre which will heavily inspire my video when i create my 'band members'. I have also inserted pictures from the idea that we had for intertextuality from other media such as the matrix and a clock work orange. i also inserted images that encoorperated the concept of my music video(fake moon landing and illuminait/new world order)as this ideaology is a strong concept in my music video as it fits in with the lyrics for the song.



in the animoto video ive used some of the key aspects from my original moodboard which can be used in conjuntion with my video to highlight key aspects of an alternative rock lifestyle( music, fashons and lifestyle choices) aswell as intertextual references i'll be using for my video (matrix and a clockwork orange.)

Tuesday, September 21, 2010

I have decided to make a video for Uprising, by Muse. whilst researching this genre such as nirvana, radio head, placebo aswell as other music videos from muse, i found that most videos from this genre have a lot of similarites; the three songs i chose to show where uprising-muse, just-radio head and come as you are-nirvana.

the first similarity i found was that all of these videos have an surreal feel to them used through the use of camera angles, setting and props.

nirvana:
-
here the use of water coming over the shot which doesnt allow us to clearly see his face gives this shot a surreal/enagmatic feel as we cant make out a clear face in this shot.

muse:

in this feel theres a very sci-fi(dr. who/twilight zone), the camera tracking through a miniature town with 'fake' people gives a very fake,surreal and dream like feel to it.

radiohead:

here the create a dreamlike reality by having the camera tracking a man who seems to be alone which gives the video that surreal quality.

another common feature used in these videos from this genre was setting. generally these videos have very dark enclosed spaces and theres little light which adds a more sinister feel to the videos.

nirvana:

in this clip we can see that there is very little lighting in the room. th room itslef is squared giving a very dark and intense atmosphere.

muse:

although the muse video is in an open space there is very little lighting and also through the use of driving trough the miniature town gives a feeling of entrapment in a fake city.

radiohead:

in this video the idea of being enclosed is shown as we just see the man alone in the middle of a dark room which gives a sinister feel

and the most common featureof all music videos from this genre is that there are some shots of the band singing and playing instruments, whilst following some sort of story.

nirvana:

muse:

radiohead:


Goodwin's music video theories in the video.
the muse video involves andrew goodwins theory to illustarte as their video conveys the meaning of their lyrics, the song is about a fake world. There is a relationship between the video and the lyrical content in this video. there are lots of close ups of the main singer which can be seen in all of the other videos aswell.

the nirvana video is complelty in disjuncture with the music video as there is no stroy line that is followed and there is no relationship between the lyrics and the video, however i think that the due to the disjuncture this ampllifies the lonliness which the song is about.

The radiohead video has a storyline that amplifies the ameaning of lonliness and self destruction in the lyrics. once again in this video as with all the other videos there are many close ups of the lead singer and the band.

the genre of alternative rock is very diverse and can range from a more poppish style to a darker feel about paranoia or lonliness. the videos we chose have quite dark side to them howeever bands such as MGMT have a more poppish vibe to them